Mediatrack Research Services
The ultimate in media evaluation.
Through our unique and unrivalled range of services, we provide our clients with
clear, incisive and practical strategic media evaluation.
Overview of services
Monthly tracking
Ideal for Board reporting or monitoring key issues and goals. Fast month-end reporting
delivers succinct summaries to refine and shape your strategy. Different levels
of reports available to suit your purpose.
Internal Communications
How do your internal messages compare with those that are appearing in the media?
As companies realise the importance of their employees as brand ambassadors it is
essential that there is a seamless convergence of internal and external messages.
We can undertake surveys to recognize how your employees portray your business to
the outside world and advise on actions to improve this communication.
Social Media identification & evaluation
Working together we will formulate a programme that identifies your key online media, which may include traditional websites, blogs, etc. Once identified we can evaluate their positions and assist in the formulation of strategies to protect reputation.
Focus group research
Pre and post campaign qualitative analysis can be provided to assist in planning, as well as to track changes on audience perceptions and behaviours. We can advise on size and composition of groups and the themes and topics that will gain greatest insights.
Global Index
evaluation
Working on a pan-European and global basis, we evaluate coverage originating from
all over the world. Our analysts always read in first language to ensure that cultural
significance is understood.
Crisis management
When your company hits the headlines, a swift response to newly emerging issues
or a fast correction of disinformation can make or break the crisis plan. When it
matters to keep complex issues in sharp focus, daily and weekly analytical reporting
keeps you in control.
Annual reviews
The year in perspective gives a month by month review of the issues, key events,
newstitles and bylines that have defined, shaped and influenced the volume and favourability
of your coverage over the whole period. A useful tool for summarising reputation
for your report and accounts, demonstrating progress or for planning future budget
and strategy.
Market Intelligence
Analysts’ protocols can be designed to identify the recurrence of key topics
in media coverage that are not linked to any one company. We can help you exploit
gaps in your market by careful appraisal of indirect intelligence in industry-wide
news and features whether trade or national media, at home and abroad.
Competitor evaluation
Let us assess your corporate positioning. Make good use of our intelligence to analyse
rivals’ strengths and weaknesses. Discover which issues, newstitles and journalists
are helping you win or lose the media battle and, where necessary, let us help redress
the balance.
Peer and sector intelligence
For benchmarking your organisation against named peers or your sector as a whole,
our charts and commentary provide the intelligence you need.
Journalist audits
Qualitative research into journalists’ attitudes allows better understanding
of the factors influencing news coverage and gives invaluable information on improving
media relations. Discover what selected journalists really think of your organisation,
spokespeople, press office or communications strategy.
Sponsorship evaluation
The Royal Academy Monet Exhibition, RAC British Grand Prix and Guinness Rugby World
Cup are just some of the events for which we have measured profile and informed
future planning. Focusing on repetition of messages, target audience reach and space
achieved, we measure the true effect of sponsorship investment.
Marketing and product PR
Our analysis is designed to support marketing and brand management with a clear
definition of how, when and where PR coverage has been successful in delivering
brand values and product mentions to the target audiences.
Target media planning
Using existing data plus desk and qualitative research, we can deliver a full appraisal
of your media targets to identify and validate those key titles and journalists
that reach the right audiences for you. Vital in new markets!
Workshops
Help your team to get more from evaluation through tailored workshops. We explain
how best to use this information to develop media relation strategies.
Key Performance Indicators
Fixing intelligent KPIs can be difficult. We provide a full service from analysing
objectives, reviewing current data, writing recommendations to charting progress
and helping you set goals for your staff.
Performance Management
We support clients in all aspects of multi-agency or multi-functional communications
management. Our unique expertise lies in knowing just what and how to measure to
help you achieve your objectives.
Advertising Value Equivalent (AVE)
We provide AVE's, as they are a legitimate and powerful measurement. This is particularly
true when PR constitutes advertising by another name i.e. product profiles. We are
happy to discuss this measure at your convenience.