Government Media Evaluation?
In recent years there has been growing demand for the public sector to demonstrate
both value for money and effectiveness from their communication strategies. Mediatrack
is at the forefront of the industry developing products and solutions for a wide
variety of organisations.
We have used our experience from the private sector to make evaluation accessible
to the public sector. While we appreciate that budgets are often restricted, we
make sure that as we adapt the service quality and insight remain assured.
On each occasion we have taken a measured approach to delivering exactly what was
needed. Importantly for our clients we recognise that PR does not exist in a vacuum
and is never an exact science, and our reports will always reflect this.
"The organisations are able to understand how specific issues and media articles
can affect public perception and can see how the proactive information they have
generated has helped to redress this balance and, importantly, what further work
may need to be done in specific areas to do this".
Sabrina Armstrong, Senior Media & Comms Manager, West Yorkshire Strategic
Health Authority