Mediatrack Research offers a wide range of measurement and research programs to deliver better
business results in all stakeholder communications.
We are a world leading evaluation and research company, providing a range of integrated
media analysis solutions. Our fresh and flexible approach is tailored specifically
to meet our clients' individual needs to ensure we always deliver vibrant and dynamic
analysis.
Our research is designed to help all clients with their PR planning; with setting
and monitoring objectives; in allocating resources; and in reporting on the effectiveness
of PR campaigns.
End of an era for Twitter?
As a New Year emerges, many have added to their resolution list the decision to quit Twitter and return to the real world. Stephen Fry has had a rocky relationship with the micro-blogging site during the past year and whilst he claims it is only a temporary parting, he acknowledges it is necessary ...
Whistle-blowing: How to get it wrong
Listened with interest last night to the reports on the sale of data by T-Mobile. The first reports were followed with denials by all the leading players and a no comment from T-Mobile, the clear implication being that this was the 'guilty' party. Only later were we to learn that it was indeed ...