Mediatrack Research offers a wide range of measurement and research programs to deliver better
business results in all stakeholder communications.
We are a world leading evaluation and research company, providing a range of integrated
media analysis solutions. Our fresh and flexible approach is tailored specifically
to meet our clients' individual needs to ensure we always deliver vibrant and dynamic
analysis.
Our research is designed to help all clients with their PR planning; with setting
and monitoring objectives; in allocating resources; and in reporting on the effectiveness
of PR campaigns.
The fear of flu
The growing debate surrounding Swine Flu, or should I say Influenza A, or even H1N1, has turned to the media handling of this event, causing many to argue that it has been overhyped. So as consumers of media become more analytical and savvy, how do we know which media to trust and will this become ...
The value of evaluation
In the words of Francis Ingham, PRCA director general: “the best way to fight budget cuts is to demonstrate the value you are adding.” It is certainly encouraging to see that as the PR industry matures, more MDs are recognising the need for evaluation; a survey complied by the PRCA revealed that 84 ...