About Mediatrack Research
We deliver clear, incisive, practical media evaluation, backed by a dedicated team to advise and support your planning.
Born out of a background in PR, journalism and corporate/financial communications, we understand how
important and significant an independent and objective analysis of the media
profile can be. We offer a truly global approach and work all around the world,
always in original language, and our scope encompasses print, broadcast and
web sources.
Four key elements help to distinguish our work from our competitors.
Expertise
As experts in our industry, we believe that our research studies offer by
far the most thorough and accurate media evaluation service in the market.
Each study is tailored to your precise requirements to give you the management
information you need to understand your media coverage, inform your communications
strategy and to support your PR planning.
Our expertise enables us to provide a high level of interpretation and consultation
to all clients. Nicholas Grant (MD) has extensive contacts in government, media
and PR, gained through a career spanning some 30 years in the industry. Nick
works with the team by providing essential strategic direction and senior level
consultation.
Quality
Our reputation for accuracy is an integral part of our methodology, which
allows for precision multi-coding and tracking of themes, messages, content,
language and story line.
This process is controlled by the Coding Protocol, which is unique to each
client and agreed in detail before the evaluation process begins. These careful
coding definitions are based on our knowledge of the way in which journalists
write copy and the way in which news organisations work.
Our trained analysts look way beyond mere column inches or space achieved.
Instead they seek to learn and understand the way in which your campaign is
designed to work and then to examine each news story, web item and broadcast
tape/transcript against precise criteria. They will also look carefully at
the audiences you intend to reach, and those that you actually do.
We have stringent quality control systems in place which follow the AMEC
Quality Assurance code which can be found at www.amec.org.uk.
Flexibility
We know that a fully flexible approach is vital to enable us to respond quickly
and accurately to changing and developing client priorities and this approach
helps to keep our work energetic, stimulating and refreshing.
Our flexible reporting system is designed with our clients in mind and our
reports are tailored to the purpose you require and the budget you have available.
Innovation
- Headline Tracker
- ACG
- Online access
- SigDat
We provide all clients with the ability to interrogate and analyse their
own data. We offer direct online and offline access to data, allowing you to
search by date, source, byline, headline or subject amongst others.
For the busy communications professional, we have dedicated and password
protected areas on our website offering a ‘one stop shop’. This
offers instant access to the latest data, state of the art media analysis and
the flexibility download charts and reports wherever you are in the world.
Our continuous investment in technology means that new and better services
are becoming available all the time.