The battle between the social networks

Many users have chosen sides when it comes to two of the most popular networking Web sites today, Facebook and myspace.

Both sites aim to serve the same basic purpose: creating communities and connecting people with common interests. Users on both sites can benefit socially, professionally or even romantically due to the availability of information on the large population of users.

Although some users are members on both sites, many have a favourite among the two. The fight to find which site will start to lead the race has taken a distincy PR shift in recent times with the hiring of PR practitioners in an attempt to position their offerings as the safest, coolest, fastest, most accessible etc. Let us hope that they put some solid evaluation principles in place to measure their efforts.

However the time for these sites might have already passed...will we see the growth of more specific networking sites. I have so far not signed up for either MySpace or Facebook, instead I have recently joined MyRagan the network for communication professionals. Although having only dipped a toe into the site it clearly has bags of potential, with forums and offers that will certainly enhance our combined understanding of the issues facing communicators. I look forward to playing an active part in this latest forum.