Bluetongue - evaluating the latest threat to civilisation
How the media love a story that contains all if not any of the following...cuddly animals, politicians desperately trying to appear knowledgeable, a threat to the nation's health, a chance to rehash an old story. All of these came together in the latest animal health scare: Bluetongue.
The media, as one, pronounce this as yet another cataclysmic assault on the livelihoods of the farming community. Yet the facts seem to be far less interesting. The outbreak has been predicted for some time as the virus has been carried by midges across Northern Europe, and there are several approaches that can be taken to ensure the continued wellbeing of cattle, as well as milk and meat supplies. So what is the fuss all about? Well from where I sit, not a lot. The real threat to the farming industry remains Foot & Mouth and Bluetongue whilst still an unpleasant and unwelcome arrival is of considerably less significance, I would be surprised to see it appearing in the mainstream media again next month.
The media, as one, pronounce this as yet another cataclysmic assault on the livelihoods of the farming community. Yet the facts seem to be far less interesting. The outbreak has been predicted for some time as the virus has been carried by midges across Northern Europe, and there are several approaches that can be taken to ensure the continued wellbeing of cattle, as well as milk and meat supplies. So what is the fuss all about? Well from where I sit, not a lot. The real threat to the farming industry remains Foot & Mouth and Bluetongue whilst still an unpleasant and unwelcome arrival is of considerably less significance, I would be surprised to see it appearing in the mainstream media again next month.
Labels: Bluetongue, Media, Media Evaluation






