Integrating Internal and External Comms

Too much of the organisation of Internal Comms has become staid and insipid in recent times.  Time was when communicators use to do battle as to which (external or internal) was the more important to the success of the business.  I was one of those flying the ‘external’ flag and I couldn’t have been more wrong!  They are both vitally important and need an integrated approach.  The internal audience(s) may have slightly different characteristics, but no more so than different external audiences.  The way to bring them together is to treat each as part of the same whole and to ensure a common strategic dynamic, with complementary measurement to track real progress.

Too much of the organisation of Internal Comms has become staid and insipid in recent times. Time was when communicators use to do battle as to which (external or internal) was the more important to the success of the business.