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Wednesday, November 18, 2009

Whistle-blowing: How to get it wrong

Listened with interest last night to the reports on the sale of data by T-Mobile. The first reports were followed with denials by all the leading players and a no comment from T-Mobile, the clear implication being that this was the 'guilty' party. Only later were we to learn that it was indeed T-Mobile who had drawn the attention of the authorities to the situation - surely at some point it might have been considered wise to have a statement prepared which could have been released in a timely fashion when the news entered the public domain. It could conceivably have turned this negative in to a positive.

Interested to know if T-Mobile has some crisis comms evaluation in place.

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