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Friday, July 04, 2008

Terminal 5

I had the misfortune to fly out of T5 in the midst of the chaos of the opening week. Although painfully delayed and some shocking incompetence I resisted to turn the knife via the blog - I thought that others were doing a pretty good job in creating the latest case-study in how not to handle crisis communication. It was therefore with some trepidation that I arrived for my flight to Geneva this week.

The whole experience was nigh on perfect, passing seamlessly through security to the gate, with time to buy a couple of items from smiling shop assistants. The return leg proved equally impressive, taxiing on to a stand in good fashion to sailing through passport control without a hint of a queue. As a media evaluator it got me thinking, well you would expect nothing less. Where were the good news stories about the turnaround of the terminal? - have the good ladies and gentlemen of BA and BAA been told to keep their own counsel for fear of reminding the potential customer of the previous 'challenges'. Or is it the media are simply not interested in a good news story and would rather sharpen their knives on another victim (another slice of M&S anyone?).

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