Rain, Rain go away

Sitting looking at the monsoon descending outside one is tempted to think the only meaningful mearsurement right now would involve a bucket and a ruler.

What can we as evaluators suggest that could add to the debate? Well we can start on the speculation on who will be the long-term winners and losers after the deluge abates. For starters, it appears not to have been the most sensible move by the Leader of the Opposition to go to Africa when parts of his own constituency is ankle deep in brown (Brown?) water. The rumblings of his own party have contributed to a pretty poor week. Maybe someone would like to commission us to see how the media is being challenged/led by the unnamed discontents?

Meanwhile the PM looks suitably glum and adept at invoking the blitz spirit, ensuring that the Brown Bounce continues for a little longer.

As yet we have seen little coverage that suggests any ineptitude at the water companies, and the calling for the help of the army by Severn Trent may be an extremely clever move from a PR perspective. Please note I am not suggesting that this was their motivation!

In the aftermath of this I suspect that it will be a battle between Government and the Environment Agency over who feels the heat from the media.