How big is your carbon footprint?!
Last year witnessed the explosion of the carbon debate and, since then, there has been a lot of speculation about how the UK will address this, most recently in terms of taxes on car and air travel.
We’re working with a lot of our clients at the moment to incorporate their current company position on their ‘carbon footprint’ and how to capture this in our evaluation of their media profile. Clearly, there is a huge amount of interest in this issue, particularly from the ever increasing online forums and discussions.
However, it’s not just our clients’ viewpoint that we need to be clear on and, as a company, we are currently working with the Carbon Trust to look at our own emissions and the impact that our busy little office might actually be having on the environment. Of course we’re doing all the usual things that other companies are doing; energy-saving light bulbs, turning off our computers (and screens) at the end of each day, relying on public transport or biking to work, limiting our use of air con and heating, but is there more we could be doing? Recent findings have revealed that wasted energy costs companies millions of pounds every year and means that power stations are burning more fossil fuel than necessary. ‘Energy & environment’ is now a regular agenda item on our internal strategy meetings and we’re sure we’re not the only ones stepping up to respond to this issue…
We’re working with a lot of our clients at the moment to incorporate their current company position on their ‘carbon footprint’ and how to capture this in our evaluation of their media profile. Clearly, there is a huge amount of interest in this issue, particularly from the ever increasing online forums and discussions.
However, it’s not just our clients’ viewpoint that we need to be clear on and, as a company, we are currently working with the Carbon Trust to look at our own emissions and the impact that our busy little office might actually be having on the environment. Of course we’re doing all the usual things that other companies are doing; energy-saving light bulbs, turning off our computers (and screens) at the end of each day, relying on public transport or biking to work, limiting our use of air con and heating, but is there more we could be doing? Recent findings have revealed that wasted energy costs companies millions of pounds every year and means that power stations are burning more fossil fuel than necessary. ‘Energy & environment’ is now a regular agenda item on our internal strategy meetings and we’re sure we’re not the only ones stepping up to respond to this issue…
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