Virgin - Do they ever miss a trick?
Do Virgin ever pass up the chance to steal a march on British Airways?....Probably not!
Driving home last night, I was interested to hear that on the day of the planned strikes by the BA cabin crew those passengers suffering cancellations will be able to travel free to their destinations (where possible) on Virgin trains. And to add even greater impact to the story would be put in first class if available!
I have to feel some admiration for the bright spark who came up with this idea, especially as the cost to Virgin is negligible, I can't imagine they will be overrun with disgruntled, but now grateful, airline travellers. Yet they gain highly favourable national media coverage, and who knows they may even convert a few people to the benefits of travelling up the East Coast Mainline.
I have no doubt that the evaluation of the press for this simple exercise will prove once again what gains can be made from a quick piece of thinking, as well as illustrating how a company with great PR awareness can act together to create a great story.
Cynical? Opportunist? Or just good old fashioned PR? I think most of us will agree that it might just be all three!
Driving home last night, I was interested to hear that on the day of the planned strikes by the BA cabin crew those passengers suffering cancellations will be able to travel free to their destinations (where possible) on Virgin trains. And to add even greater impact to the story would be put in first class if available!
I have to feel some admiration for the bright spark who came up with this idea, especially as the cost to Virgin is negligible, I can't imagine they will be overrun with disgruntled, but now grateful, airline travellers. Yet they gain highly favourable national media coverage, and who knows they may even convert a few people to the benefits of travelling up the East Coast Mainline.
I have no doubt that the evaluation of the press for this simple exercise will prove once again what gains can be made from a quick piece of thinking, as well as illustrating how a company with great PR awareness can act together to create a great story.
Cynical? Opportunist? Or just good old fashioned PR? I think most of us will agree that it might just be all three!
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