Happy New Year
So shall we do the predictable Happy New Year blog entry from Mediatrack? Ok, if you insist here goes.
Well, all is back to what passes for normality in the office as we start on the first round of reporting of 2007, however we have decided to have a few New Year resolutions to keep us on our toes.
Handling AVE requests
Of course we will continue to offer this service, however we promise to try even harder than we have before to help our prospective clients (and their colleagues) to understand the limitation of this measure. We appreciate that most people understand this, but really it is our job to go forth and spread the word as forcefully as we can.
Only deliver insights that make a difference
It is clear that over the last few years our reporting style has changed dramatically, however we have to keep producing reports that actually make a difference to a business.
Try not to use the word 'strategy' fifty times in a single presentation
My personal failing. The client (or prospective client) appreciates that we are there to assist in developing and measuring their strategy, therefore I shall try to use as many alternatives/synonyms as possible - 'plan', 'scheme', 'policy' or 'approach' might just stop the repetitiveness.
Think before getting on the circle line
Is it just me, but why is it that every time I am travelling to a meeting in London that the use of the Circle Line invariably results in a stressful journey, which bears little resemblance to Transport for London's 'Journey Planner'.
...And finally
To continue enjoying what we do
We know it sounds cheesy, but we do actually rather enjoy working with our diverse set of clients, offering our thoughts and helping improve and protect their reputation.
Happy New Year from all of us at Mediatrack
Well, all is back to what passes for normality in the office as we start on the first round of reporting of 2007, however we have decided to have a few New Year resolutions to keep us on our toes.
Handling AVE requests
Of course we will continue to offer this service, however we promise to try even harder than we have before to help our prospective clients (and their colleagues) to understand the limitation of this measure. We appreciate that most people understand this, but really it is our job to go forth and spread the word as forcefully as we can.
Only deliver insights that make a difference
It is clear that over the last few years our reporting style has changed dramatically, however we have to keep producing reports that actually make a difference to a business.
Try not to use the word 'strategy' fifty times in a single presentation
My personal failing. The client (or prospective client) appreciates that we are there to assist in developing and measuring their strategy, therefore I shall try to use as many alternatives/synonyms as possible - 'plan', 'scheme', 'policy' or 'approach' might just stop the repetitiveness.
Think before getting on the circle line
Is it just me, but why is it that every time I am travelling to a meeting in London that the use of the Circle Line invariably results in a stressful journey, which bears little resemblance to Transport for London's 'Journey Planner'.
...And finally
To continue enjoying what we do
We know it sounds cheesy, but we do actually rather enjoy working with our diverse set of clients, offering our thoughts and helping improve and protect their reputation.
Happy New Year from all of us at Mediatrack
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