Mediatrack hits the headlines!

Normally the ones doing the evaluating, it appears that we at Mediatrack have come under the media spotlight ourselves – and by one of our own clients would you believe?! BUPA, who we’ve worked with since the early days, has produced a feature on media evaluation in Bupa Today (which, incidentally, was voted best UK staff newspaper at the recent Communicators in Business Awards don’t you know?).

So how much did we pay them to pen this full-on feature? Not a penny as it happens, the article was the work of BUPA’s Head of Public Relations, Lydia Aydon.

Lydia’s aim was to demonstrate to all BUPA’s employees exactly what their communications teams do, and how a third-party and unbiased analysis of this work (that’s where we come in) really helps them to see how effective their press coverage has been.

Blowing our own trumpet? Absolutely not, indeed we wish we could say we’d had a hand in putting this article together but actually, our only input was the stats! Why not take a look at the full article: BUPA Today

Note: If you do not have Adobe Acrobat reader or are having trouble reading this PDF then click here to download the latest version.

The value of awards

We recently welcomed the closing deadline for the 2006 AMEC (Association of Media Evaluation Companies) Communication Effectiveness Awards. As always, and despite the most rigorous planning, there was a certain level of stress as we put our entries into the correct format etc. On completion we needed to once again ask ourselves why we put ourselves through this experience every year.

Undoubtedly when we win an award the client is absolutely thrilled to be recognised, not just that it independently confirms that the evaluation that they receive is excellent, but that because of their demonstrable engagement with the project the results have become so much more powerful and actionable. However, we offer this level of service to all our clients notwithstanding whether they wish to be put forward for an award. So we do not need the reassurance of an award to validate this.

The AMEC awards represent something much more significant than just self-congratulation and another interesting object for the award cabinet.

Yes it is important that the very highest standards of the industry are recognised, but the awards represent much more - the growing size and importance of AMEC and media evaluation. In each passing year the profile of the event, the number of entries, and the ceremony itself, have all improved. So by putting ourselves through the trial of entry form filling we are demonstrating to the PR and evaluation communities our commitment to increasing the industry profile, and ensuring that the value that evaluation delivers gains wider currency.

Tags: media evaluation, AMEC awards