The Future of New Media
And so the great and the good from the evaluation community descended on Portland Place for the second in a continuing series of AMEC lectures.
Two speakers gave their insights into the latest trends in social media. Philip Young from the University of Sunderland kicked the proceedings off with an interesting race through all the different social media that is out there, and how they effect the reputation of organisations and individuals. Blogging is one area (obviously) close to my heart, and whilst I would like to think that it has an impact on the thinking of others - from an evaluation angle it is difficult to measure true influence against the traditional media. Ultimately our clients often want to know how far away are we from being able to quantify the impact of a blog compared to the power of the FT? (Philip - perhaps you can let me know what you think, as I know you will be checking out my comments on your performance).
Philip finished by asking the audience to help him in looking at the trends in the use and experience of social media by taking part in an online survey....so please visit www.euroblog2007.org/survey.
Our second speaker was Kevin Murray, Chairman of the Bell Pottinger Group. Dipping into his extensive experience Kevin ultimately threw down the challenge to the evaluation industry to step up and develop innovative approaches, particularly in respect of the new communication landscape, to help his companies prove to their clients how their activities are improving reputation.
We already deliver much of what Kevin was asking evaluation companies to provide, including the interpretation of findings beyond face value, the recognising of the key influencers and the emphasis on takeouts rather than message inputs. We look forward to continuing our work with Bell Pottinger!
Two speakers gave their insights into the latest trends in social media. Philip Young from the University of Sunderland kicked the proceedings off with an interesting race through all the different social media that is out there, and how they effect the reputation of organisations and individuals. Blogging is one area (obviously) close to my heart, and whilst I would like to think that it has an impact on the thinking of others - from an evaluation angle it is difficult to measure true influence against the traditional media. Ultimately our clients often want to know how far away are we from being able to quantify the impact of a blog compared to the power of the FT? (Philip - perhaps you can let me know what you think, as I know you will be checking out my comments on your performance).
Philip finished by asking the audience to help him in looking at the trends in the use and experience of social media by taking part in an online survey....so please visit www.euroblog2007.org/survey.
Our second speaker was Kevin Murray, Chairman of the Bell Pottinger Group. Dipping into his extensive experience Kevin ultimately threw down the challenge to the evaluation industry to step up and develop innovative approaches, particularly in respect of the new communication landscape, to help his companies prove to their clients how their activities are improving reputation.
We already deliver much of what Kevin was asking evaluation companies to provide, including the interpretation of findings beyond face value, the recognising of the key influencers and the emphasis on takeouts rather than message inputs. We look forward to continuing our work with Bell Pottinger!
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