Behind the spin – the real power of Public Relations

Last week saw the first major CIPR conference take place in the South West of England, and we at Mediatrack were delighted to attend.

Titled ‘Behind the Spin’, the two day event focused on how public relations can really work to build your reputation, and provided a fantastic opportunity to learn from some of the leading figures in the PR industry.

A variety of contemporary and relevant issues were addressed, from setting the environmental agenda to how to win friends and influence people; and from managing your corporate reputation to dealing effectively with issues and crisis management.

Inspirational speakers enabled delegates to benefit from their vast and varied experiences, which most of the time were successes, but also offered us valuable insight into the occasional failures to deliver.

From our point of view, the conference provided an excellent opportunity to hear first hand about the many and varied issues the PR industry is now facing, which in turn will provide us with valuable information about the way we develop our products and services.

With so many challenges facing the industry and the way in which ‘traditional media’ is evolving, it is our role as evaluators to help PR practitioners to demonstrate the effectiveness of the work they do in an often hostile environment.