The value of awards
We recently welcomed the closing deadline for the 2006 AMEC (Association of Media Evaluation Companies) Communication Effectiveness Awards. As always, and despite the most rigorous planning, there was a certain level of stress as we put our entries into the correct format etc. On completion we needed to once again ask ourselves why we put ourselves through this experience every year.
Undoubtedly when we win an award the client is absolutely thrilled to be recognised, not just that it independently confirms that the evaluation that they receive is excellent, but that because of their demonstrable engagement with the project the results have become so much more powerful and actionable. However, we offer this level of service to all our clients notwithstanding whether they wish to be put forward for an award. So we do not need the reassurance of an award to validate this.
The AMEC awards represent something much more significant than just self-congratulation and another interesting object for the award cabinet.
Yes it is important that the very highest standards of the industry are recognised, but the awards represent much more - the growing size and importance of AMEC and media evaluation. In each passing year the profile of the event, the number of entries, and the ceremony itself, have all improved. So by putting ourselves through the trial of entry form filling we are demonstrating to the PR and evaluation communities our commitment to increasing the industry profile, and ensuring that the value that evaluation delivers gains wider currency.
Undoubtedly when we win an award the client is absolutely thrilled to be recognised, not just that it independently confirms that the evaluation that they receive is excellent, but that because of their demonstrable engagement with the project the results have become so much more powerful and actionable. However, we offer this level of service to all our clients notwithstanding whether they wish to be put forward for an award. So we do not need the reassurance of an award to validate this.
The AMEC awards represent something much more significant than just self-congratulation and another interesting object for the award cabinet.
Yes it is important that the very highest standards of the industry are recognised, but the awards represent much more - the growing size and importance of AMEC and media evaluation. In each passing year the profile of the event, the number of entries, and the ceremony itself, have all improved. So by putting ourselves through the trial of entry form filling we are demonstrating to the PR and evaluation communities our commitment to increasing the industry profile, and ensuring that the value that evaluation delivers gains wider currency.
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posted by HowardDavies at 8:25 AM
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