Mediatrack hits the headlines!

Normally the ones doing the evaluating, it appears that we at Mediatrack have come under the media spotlight ourselves – and by one of our own clients would you believe?! BUPA, who we’ve worked with since the early days, has produced a feature on media evaluation in Bupa Today (which, incidentally, was voted best UK staff newspaper at the recent Communicators in Business Awards don’t you know?).

So how much did we pay them to pen this full-on feature? Not a penny as it happens, the article was the work of BUPA’s Head of Public Relations, Lydia Aydon.

Lydia’s aim was to demonstrate to all BUPA’s employees exactly what their communications teams do, and how a third-party and unbiased analysis of this work (that’s where we come in) really helps them to see how effective their press coverage has been.

Blowing our own trumpet? Absolutely not, indeed we wish we could say we’d had a hand in putting this article together but actually, our only input was the stats! Why not take a look at the full article: BUPA Today

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