Blogging and its ever increasing influence

Following the recent Factiva whitepaper entitled "Blogs monitor and influence opinion" this entry on www.mediaresearcher.com discusses the growing trend in blogging and how it has developed into a powerful tool despite little evidence of best practice.

Tony Obregon states that “It goes without saying that bloggers are wielding an increasing influence in regards to a company’s brand identity and the messages that it’s trying to convey (and control)”.

To read the original article click the link below
http://www.mediaresearcher.com/2006/03/giving_credence.html

Tags: blogging, opinion, media evaluation, online measurement