Media Evaluation: December 2005: Success at the 2005 AMEC Communication Effectiveness Awards!

Faced with tough industry competition, Mediatrack has been awarded the Silver award for Best Use of Media Evaluation in the Public Sector, based on their work with West Yorkshire Strategic Health Authority.

AMEC (the Association of Media Evaluation Companies) is leading the way in promoting Best Practice in the industry and the Communication Effectiveness Awards, (now in its third year), focuses attention on the best use of media evaluation by clients, agencies, and evaluators.

Anna Crawford, Client Account Manager, who received the award at the prestigious ceremony at Claridges Hotel in central London said:

"we are delighted to receive recognition for our work in the public sector. We have developed a very good working relationship with West Yorkshire over the past three years, providing fresh and innovative research methods to meet their on-going needs. The Comms team at West Yorkshire value the insight that our evaluation gives them, and forms a key part of their PR planning."