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In the fledging industry of social media influence, companies such as Klout, Peerindex and Kred claim they have the secret formula which can, out of the millions of social media users, identify those lucky few who have special influence. These … Continue reading
In case you were wondering, this blog isn’t about a Russian oil tycoon or a Premier-league footballer with an eye for the ladies. In fact, ‘Billionaires Behaving Badly?’ is the title of a recent Panorama story about mining giant Glencore … Continue reading
Keeping a trend in perspective is very difficult to do, particularly when it is on the upswing. Throughout 2011 in Mediatrack Research we held to our course that some would describe as heresy. We have said – and we say … Continue reading
Last month the Copyright Tribunal put to bed a 3-year running legal dispute between the Newspaper Licensing Association (NLA) and the media-monitoring service Meltwater over web-based media monitoring services. In a nutshell, Meltwater’s customers can subscribe to receive news alerts … Continue reading
It appears it’s not just the media outlets which have had their fingers burnt following the Leveson enquiry. The PR industry is doing some soul searching as well. Some in the industry have raised concerns that PR operators are being … Continue reading
Are we seeing a rise in corporate responsibility among big business? Writing in the Financial Times (‘When making shampoo becomes a service to society’) Gillian Tett believes there is a rising tide of CSR among corporate execs. Tett chaired a … Continue reading
Fred Goodwin, former Royal Bank of Scotland boss, has been stripped of his knighthood. The de-knighting comes hot on the heels of RBS chief executive Stephen Hester’s forced decision to turn down a controversial bonus worth £1 million. Former Confederation … Continue reading
One of the axioms of crisis management is that your ability to survive a crisis is two-thirds what people thought of you before the crisis happened. This truism will provide little comfort to the cruise industry which is battling a … Continue reading
Hyperbole is the norm when speaking about social media. Pundits ask with customary drama ‘Is it killing journalism?’ Others favouring sports analogies declare ‘it’s a game changer’. Our view has always been that social media is an additional – admittedly … Continue reading
Too much of the organisation of Internal Comms has become staid and insipid in recent times. Time was when communicators use to do battle as to which (external or internal) was the more important to the success of the business. … Continue reading