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It appears it’s not just the media outlets which have had their fingers burnt following the Leveson enquiry. The PR industry is doing some soul searching as well. Some in the industry have raised concerns that PR operators are being … Continue reading
Are we seeing a rise in corporate responsibility among big business? Writing in the Financial Times (‘When making shampoo becomes a service to society’) Gillian Tett believes there is a rising tide of CSR among corporate execs. Tett chaired a … Continue reading
Fred Goodwin, former Royal Bank of Scotland boss, has been stripped of his knighthood. The de-knighting comes hot on the heels of RBS chief executive Stephen Hester’s forced decision to turn down a controversial bonus worth £1 million. Former Confederation … Continue reading
One of the axioms of crisis management is that your ability to survive a crisis is two-thirds what people thought of you before the crisis happened. This truism will provide little comfort to the cruise industry which is battling a … Continue reading
Hyperbole is the norm when speaking about social media. Pundits ask with customary drama ‘Is it killing journalism?’ Others favouring sports analogies declare ‘it’s a game changer’. Our view has always been that social media is an additional – admittedly … Continue reading
Too much of the organisation of Internal Comms has become staid and insipid in recent times. Time was when communicators use to do battle as to which (external or internal) was the more important to the success of the business. … Continue reading
“Oh, yeah… you’re a really great bank, aren’t you!” said the re-tweet from the somewhat disillusioned customer of a major international bank, responding to one of their highly upbeat marketing messages.
In thinking about measurement, there is perhaps only one mirage that shimmers more than the illusion that communicators make more money for their employers than advertisers (the great AVE debate) — and that is the slightly posher, more upmarket version … Continue reading
If, as a busy media communicator, you spend a lot of your time either fire-fighting on the one hand or bemoaning the fact that the correct messages are not getting through on the other, the solution may be to set … Continue reading
There has been much debate recently regarding the spending cuts to be introduced this year by the Coalition Government, sparking major protests regarding public sector jobs. But it won’t only be in the public sector. As consumer spending reduces, many … Continue reading