Social media experts have told us time and again that listening is a vital component of social media strategy. Listening helps companies to learn how better to serve and engage with customers. But a new survey by Netbase and J.D. … Continue reading →

Most companies have now concluded that, like it or not, social media is here to stay and must be harnessed for commercial advantage. But not Ryanair. After a couple of bruising years at the hands of disgruntled customers venting their … Continue reading →

We don’t trust business leaders and government officials to tell truth, according to the 2013 Edelman Trust Barometer. However, public trust in business, government and NGO’s has risen since last year. Edelman said that one of the glaring results of … Continue reading →

Brian Solis, author of The End of Business as Usual, always provides good food for thought, particularly his observations about how technology is changing culture and behaviour. In this article, he describes how we are becoming a society of multiscreeners … Continue reading →

Christmas is over and one feels it’s time for ecclesiastical reflection. The ‘most wonderful time of the year’ has been a roller coaster ride for the Church of England. The rejection of women bishops. The decision to allow gay clergy … Continue reading →

Sales of sat navs doubled in Europe between 2006 and 2009 to 14 million. Very few people these days begin a journey without first inputting basic data – that is to say, current position and end destination. But how many … Continue reading →

Good communicators everywhere should forget ‘Return on Investment’. There’s no such thing in our discipline of communicating with people. Think instead ‘Realisation of Influence’. Now, that really is important. ‘Content is king’ used to be the mantra in social media … Continue reading →

Trust. Admiration. Respect. When was the last time you heard these words used to describe a bank? Not so long ago in fact, according to an American Banker/Reputation Institute study just published http://bit.ly/MCbBzB. American banks improved their reputations in 2011 … Continue reading →

In the fledging industry of social media influence, companies such as Klout, Peerindex and Kred claim they have the secret formula which can, out of the millions of social media users, identify those lucky few who have special influence. These … Continue reading →

In case you were wondering, this blog isn’t about a Russian oil tycoon or a Premier-league footballer with an eye for the ladies. In fact, ‘Billionaires Behaving Badly?’ is the title of a recent Panorama story about mining giant Glencore … Continue reading →