Ground-breaking research into Corporate Communications

Nearly 100 Directors of Communications from leading FTSE 350 organisations including BP, GlaxoSmithKline, PwC, and Rolls Royce have taken part in a pioneering study into corporate communications.

The Business Leaders in Communications Study 2012 (BLCS 2012) was published in January based on fieldwork in October. It has provided the most comprehensive and up-to-date overview of the structure, management and role of corporate communications today.

The study was conceived and designed by Mediatrack Research and is sponsored by VMA Group, the international resourcing specialist for corporate communications.

David Bickerton, Director of Communications at BP supported the study and says: “BLCS 2012 is a game-changer for the profession. For too long corporate communications professionals have sat at the boardroom table with little hard data to evidence their function. This research will at long last provide senior corporate communicators with credible data that will help develop their function and position in the boardroom.”

The research study results enable senior corporate communicators to:

  • Benchmark the size and structure of their communications teams – both internal and external
  • Compare budgets and span of control against other organisations relative to size and complexity
  • Optimise the performance and value they deliver to their business
  • Gain insight into the attitudes of other boards as to the role of corporate communications
  • Understand the priorities of other senior communicators in today’s challenging environment.

The Research Study is designed to provide a dynamic baseline for continuous improvement in management development. Active participants receive individual bulletins placing their own companies in direct context with companies of the same size, turnover, sector and global reach. This unprecedented Study highlights questions concerning budget, board membership, team structure, staffing ratios, reporting lines and recruiting priorities.

For more information about the 2012 Results, benchmarking and participation in the research, please mail Nicholas Grant, CEO at

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