Global research and media intelligence developing brand and reputation

Few things matter more to any business than its reputation… yet the paradox is that it’s hard to measure. Built over years, lost in seconds, your reputation precedes your business wherever you go… opening doors, smoothing the path, improving the organisation’s licence to operate.

Managing it effectively has never been more difficult. Channels to audience are diverse and complex. Social media is a game changer. Too many solutions and not enough answers.

We cut through all the media noise so that you can – after all – see the wood for the trees. Our research programs tell you which parts of your communications plan are working, where and why… and which are not.  Using sophisticated measurement tools and methodology backed up by years of award-winning experience, we provide not just the data, but the meaning behind the data as well as actionable recommendations for global brands and organisations.

Reputation
Insight

  • Interpretation and impact of social, digital and mainstream media
  • Peer assessment
  • Brand attribute tracking
  • Alerts for emerging reputational risks

Market
Intelligence

  • Campaign effectiveness
  • Competitor profiling
  • Stakeholder management
  • Internal communications measurement

Management Initiatives

  • Benchmarking studies
  • KPI strategy
  • Board reporting
  • Aligning internal and external communications strategy

Our Bloggers

Are businesses invading privacy by listening in on social media conversations?

are-businesses-invading-privacy-by-listening-in-on-social-media-conversations
Social media experts have told us time and again that listening is a vital component of social media strategy. Listening helps … Continue Reading

Ryanair’s new comms chief sticks two fingers up at social media

ryanairs-new-comms-chief-sticks-two-fingers-up-at-social-media
Most companies have now concluded that, like it or not, social media is here to stay and must be harnessed for commercial … Continue Reading

Forget ‘License to Operate’: Businesses now must earn ‘License to Lead’

forget-license-to-operate-businesses-now-must-earn-license-to-lead
We don’t trust business leaders and government officials to tell truth, according to the Continue Reading

Big Screen, Little Screen: the evolving relationship between TV and search

Brian Solis, author of The End of Business as Usual, always provides good food for thought, particularly his … Continue Reading

Comms of a Higher Order

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Christmas is over and one feels it’s time for ecclesiastical reflection. The ‘most wonderful time of the year’ has been a … Continue Reading

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