Global research and media intelligence developing brand and reputation
Few things matter more to any business than its reputation… yet the paradox is that it’s hard to measure. Built over years, lost in seconds, your reputation precedes your business wherever you go… opening doors, smoothing the path, improving the organisation’s licence to operate.
Managing it effectively has never been more difficult. Channels to audience are diverse and complex. Social media is a game changer. Too many solutions and not enough answers.
We cut through all the media noise so that you can – after all – see the wood for the trees. Our research programs tell you which parts of your communications plan are working, where and why… and which are not. Using sophisticated measurement tools and methodology backed up by years of award-winning experience, we provide not just the data, but the meaning behind the data as well as actionable recommendations for global brands and organisations.
Reputation
Insight
- Interpretation and impact of social, digital and mainstream media
- Peer assessment
- Brand attribute tracking
- Alerts for emerging reputational risks
Market
Intelligence
- Campaign effectiveness
- Competitor profiling
- Stakeholder management
- Internal communications measurement
Management Initiatives
- Benchmarking studies
- KPI strategy
- Board reporting
- Aligning internal and external communications strategy
Our Bloggers
A wake up call for the cruise industry?
Social media is no substitute for journalism, says CNN
Integrating Internal and External Comms
Let's Get Real
The Great AVE Debate